Are you passionate about crafting personalized customer experiences and driving strategic marketing initiatives? We’re looking for a talented Customer Journey Specialist to join our team and lead the design and execution of cutting-edge digital customer journeys.

About the Role:

In this position, you’ll be responsible for creating and managing B2C digital customer journeys, integrating marketing strategy into each touchpoint, and delivering impactful personalized experiences. Your role will involve:

- Developing and optimizing data-driven customer journeys, ensuring strategic alignment with marketing objectives.

- Conducting deep-dive data analysis and measurement, including A/B testing and creative experimentation.

- Collaborating with business stakeholders to build actionable marketing plans and drive engagement.

- Exploring and implementing advanced creative strategies to enhance customer interactions.

Requirements:

- Minimum of 2 years of experience in a relevant field

- Strong knowledge of Salesforce Marketing Cloud

- Experience working with AMPscript, SQL, and JavaScript.

- Relevant higher education in marketing, business, or a related field.

- Comprehensive understanding of customer-centric marketing strategies.