Syte is a visual AI technology provider that supplies retailers with information about the motivations of individual shoppers in order to help them deliver the right products at the right time.

Using highly accurate artificial intelligence, Syte enables retailers to improve their site navigation, product discovery, and user experience by powering solutions designed to engage and convert shoppers.Syte developed the camera feature for brands such as Farfetch, Marks & Spencer, boohoo, and Tommy Hilfiger, leveraging partnerships with technology companies including Microsoft and SAP.

In 2019, Syte was referenced in two Gartner Hype Cycles.