R2Net operates an eCommerce and supply chain platform that connects the entire span of the diamond industry's ecosystem, including manufacturers, retailers, and consumers.

R2Net owns and operates four distinct brands: JamesAllen.com, Segoma, D-Market, and Brio Animation Studio.R2Net provides highly magnified 360-degree high-definition images of diamonds to diamond polishers and then displays them on its D-Market and JamesAllen.com platforms, allowing retailers, manufacturers, and consumers to transact digitally without the high expenses and time delays associated with traditional brick-and-mortar alternatives.On August 24, 2017, Signet Jewelers Limited announced that it would acquire R2Net.