Centrical is a gamification company focused on the use of rich graphical narratives to drive skillful change in organizations.

Its solution is used by organizations to improve sales, customer support, and training.Centrical's graphical narratives range from sports and racing to virtual city-building and song contests.

Through the use of an avatar, the platform accompanies employees throughout the workday and presents them with clear calls to action aligned with corporate goals and an engaging feedback mechanism.The company's solution is easy to implement due to its no-code integration and ability to work across many platforms, presenting enterprises with gamification that goes beyond points and badges.

Centrical offers packaged apps for business scenarios including sales, customer service, onboarding and training, and knowledge collaboration.Centrical was named a cool vendor in "Cool Vendors in Human Capital Management, 2016" by the Gartner Research Group.