Marketing Data Analyst | Central Israel

Mertens - MalamTeam is looking for a Marketing Data Analyst to join a leading insurance company in Central Israel. This is an exciting opportunity to be part of a Customer Journey team, combining data, analytics, and marketing to deliver data-driven campaigns and business insights that enhance customer experience and drive business growth.

Key Responsibilities

Lead data-driven customer journeys and marketing campaigns to improve customer experience, increase sales, reduce churn, and strengthen customer loyalty

Plan, build, and optimize multi-channel customer journeys using Marketing Automation platforms

Create target audiences and customer segmentation using analytical models for personalized campaigns

Analyze campaign and customer journey performance, providing actionable business insights and recommendations

Work with large-scale databases and translate data into business-driven decisions

Collaborate with business stakeholders and cross-functional teams across the organization

Requirements

Bachelor's degree in Industrial Engineering, Economics, Business Administration, Statistics, Computer Science, Mathematics, or a related field

At least 1 year of experience as a Data Analyst or Marketing Analyst

At least 1 year of hands-on experience writing SQL queries and working with databases

Proven ability to analyze large datasets and generate meaningful business insights

Experience with Marketing Cloud or Unica

Familiarity with BI tools, reporting, and dashboards

Strong analytical thinking, fast learning ability, initiative, independence, and excellent collaboration skills