Role Description:
As a Senior Business Analyst your role will be:
- Collaborate with clients to uncover insights about their marketing incrementality performance and paid-channel efficiency.
- Deliver benchmarking analyses to provide clients with context on how they perform relative to industry standards and peers.
- Design and execute analyses to answer challenging business questions, including those that are ambiguous or unstructured.
- Proactively identify opportunities to help clients optimize their performance using INCRMNTAL's measurement solutions.
- Leverage statistical methods and advanced analytics to uncover trends and provide actionable recommendations.
- Work directly with large datasets using SQL to extract, analyze, and interpret data.
- Collaborate with Product and Engineering teams to enhance the analytics capabilities of the platform, ensuring customer needs are met.
- Create and maintain visually compelling reports and dashboards to communicate findings effectively.
- Partner closely with Product, Customer Success, and Sales teams to understand customer challenges and drive the adoption of data-driven solutions.
- Provide feedback to the Product team to improve features and usability based on customer insights and hands-on experience.
- Act as a subject matter expert on marketing measurement and incrementality, sharing insights with customers and internal teams.
- Stay ahead of industry trends, emerging measurement methodologies, and market developments.
Key Requirements:
- 4+ years in marketing science and/or marketing analytics roles, preferably within the adtech / marketing tech ecosystem or a measurement-focused company.
- Strong proficiency in SQL and experience with cloud-based analytics platforms (e.g., Amazon Athena, Google BigQuery).
- Familiarity with statistical tools (e.g., R, Python) and data visualization platforms (e.g., Tableau, Looker).
- Self-motivated and independent, with a proven ability to manage multiple projects and deliver high-quality results.
- Exceptional communication and storytelling skills, capable of presenting complex data insights to both technical and non-technical audiences.
Bonus Point:
Understanding of incrementality measurement and marketing efficiency methodologies.
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SQL ꞏ 4y
Python
R
Tableau
