Data Analyst – Data Cloud

This position combines analytical work with leading data-related projects, using Data Cloud and Marketing Cloud systems to run smart campaigns, build triggers, and manage audiences

.Key Responsibilitie

• sWorking with Data Cloud and Marketing Cloud to run campaigns, manage audiences, and build reports and automation
• sDeveloping methodologies for Data Cloud as the foundation for an organizational campaign syste
• mWriting business requirement documents for development team
• sManaging interfaces with business units, data teams, development, and marketin
• gAnalyzing marketing data and deriving insights to improve campaign effectivenes
• sLeading and managing data projects from definition through implementatio
• nWriting and executing advanced SQL queries for data extraction and analysi
• sDefining and building panels for use in campaign managemen
• tMeasuring and analyzing campaign effectiveness, including creating reports and insight

sRequirement

• sAt least 5 years of experience working with SQL, including writing complex queries and analyzing large datasets – mus
• Proven experience with Salesforce Data Cloud – strong advantage
• Proven experience with Salesforce Marketing Cloud – must
• Experience in managing and leading data-related projects – strong advantage
• Experience managing interfaces with business and technical stakeholders – must
• Experience writing business requirements and technical specifications – strong advantage
• Strong business understanding of the financial sector (customers, products, marketing processes) – strong advantage

Additional Advantage

• Experience working with Redshift and AWS
• Experience running multi-channel personalized campaign
• Familiarity with Salesforce CRM
• Experience in marketing analytics within a financial organizatioN
• Ability to present findings and insights clearly and effectively to senior managemen

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