Yumetra (previously Novid 20) is a functional foods company building a new approach to everyday wellness, starting where exposure begins: the oral environment.We develop science-backed, plant-derived bioactives designed to support a healthier oral ecosystem and fit naturally into daily routines.

Our platform is built around Cinnovir, a patented extract developed using advanced fractionation and formulation know-how, enabling effective delivery through enjoyable food formats.Rather than relying on compliance-heavy or medicalized solutions, Yumetra focuses on local, immediate, and scalable interventions that can be integrated into real-world settings: at home, at work, and in shared environments such as travel.Our work sits at the intersection of:• Functional nutrition• Oral health & the virome• Behavior-friendly delivery formats• Scalable B2B and B2B2C applicationsYumetra partners with food, travel, and wellness leaders to translate cutting-edge science into simple, repeatable habits, because the most effective solutions are the ones people actually use.