Boon.Today allows brands and media agencies to use their ads to help fund social or environmental projects by turning user engagement into micro-donations.

When consumers are exposed to any ad displaying Boon.Todays Ad For Good label, they are rewarded financially in a digital currency called Boon, which is automatically credited to their personal Boon.Today wallet.

Users can redeem their Boon directly from the wallet to make donations to their chosen organization.