The firm identifies and supports transformative innovations globally, partnering with a diverse range of companies, from emerging startups to large enterprises, aiming to reshape the food system for environmental sustainability, improved food security, public health, and animal welfare.The investment focus targets companies innovating across the alternative protein production spectrum, specifically in novel and efficient, animal-free proteins.

High-impact opportunities with mass market potential are prioritized, with a rigorous assessment based on "Food PACT" criteria: Price, Awareness, Convenience, and Taste.With a reach spanning the United States and Europe, the firm maintains a global perspective to identify strategic opportunities.

Investments concentrate on animal protein alternatives across sectors including meat, poultry, dairy, eggs, and seafood, alongside the technologies underpinning these replacements.Funding occurs at early stages, from Pre-Seed to Series B, with potential for follow-on investment.

Partnerships emphasize collaboration, varied perspectives, and specialized expertise.

The firm also brings added value through hands-on support and an extensive network of industry stakeholders, including chefs, distributors, food manufacturers, and associations.