Universal McCann (UM) is a global media and advertising agency.

UM is a member of Interpublic Group, operating under the IPG Mediabrands branch In Israel, UM operates through UM Digital Tel-Aviv.

UMD helps global brands to leverage the various digital channels and platforms to create digital strategies, interact with the target audience, and generate awareness, engagement and conversions.In 2012, UM Acquired Sekindo (today Primis),a digital platform for video, online display, and mobile advertising.