Toluna, an ITWP company offers free polling, surveys, and opinion posting via an app and the web.

Users can pose questions and express themselves to a global audience.

In doing so, they accumulate points and virtual awards that can be redeemed for actual ones.

These services function as a social media tool as well as a crowdsourcing and data analytics resource for companies.Toluna Israel formed in 2007 as the outcome of Toluna's acquisition of Israeli company dPolls. dPolls offered a polling and survey platform similar to Toluna.

The acquisition, which included a merger between dPolls and Test & Vote, incorporated the Israeli team into Toluna's ranks.

The companybranchin Haifa serves R&D purposes, focusing on software development.