Google Startup Growth Lab Program is a program for leaders from Israeli B2C & B2SMB startups, aiming to accelerate their business.

Its a 6 months program comprised of educational workshops and ongoing 1:1 mentoring provided by industry experts.In order to set the participants up for success, Startup Growth Lab is focused on several pillars that they believe are crucial for establishing substantial growth:industry analysis - understanding consumer trends and identifying new opportunities; brand communication - finding a unique audience and messaging; measurement - setting up tracking and measurement fundamentals; UX/UI - thinking about the user's journey, and building landing pages for conversion; Google Ads - reaching users and scaling a business with Google Ads ToolsFor each of these pillars the Google Startup Growth Lab Program support the participant with workshops and 1:1 meetings with the Google Startup Growth Lab Programs team of experts.

This way the participants get to deepen their knowledge and also get support tailored to their needs.