Proply is an AI-based decision-support platform built by the Anglo Saxon real-estate network and delivered via asplusai.com.

It helps individuals in Israel make better real-estate and mortgage decisions by combining fresh market data, proprietary algorithms, and human real-estate expertise.

Users can model new mortgages, refinance existing loans, plan property purchases, evaluate asking prices, and design investment strategies.

The system analyzes income, equity, repayment capacity, risk profile, and macroeconomic indicators, then runs scenarios to suggest affordable ranges, mortgage mixes, and buy/sell strategies.

It benchmarks properties against comparable transactions, highlights red flags and upside, and can collect mortgage offers from banks and compare them automatically.

The web experience is guided (in Hebrew), with optional handoff to Anglo Saxon advisors when human support is needed.