Pool Purity, in conjunction with the Israel Innovation Authority, has developed an advanced oxidation process (AOP) technology that efficiently kills bacteria and other pathogens in water.

The companys system degrades dissolved organic matter and chloramines (combined chlorine), which have been associated with various types of cancer.

The technology is designed to increase water clarity and reduce the toxic disinfection byproducts responsible for the chlorine odor and eye and skin irritation commonly associated with swimming pools.Pool Puritys technology is also effective in degrading algae (including cyanobacteria) and has been proven effective in a variety of water treatment applications such as aquaculture and constructed wetlands.The companys systems are in use at hundreds of locations around Israel in a variety of applications, and its technology has been approved by the Israeli Ministry of Health and the Israeli Standards Institute.