MeNow offers an AI-powered SaaS platform that screens and ranks millions of natural compounds to help brands and ingredient suppliers design safer, more effective products.

The system combines chemoinformatics, deep Bayesian networks and predictive toxicology to model how plant-based molecules and extracts behave at a molecular level, including efficacy, safety and potential synergies across skin, hair and systemic effects.

R&D, innovation and formulation teams use the platform to shortlist promising bioactives, generate novel synergistic ingredient combinations and de-risk formulations before going into the lab, cutting development time and cost while reducing reliance on animal testing.

Beyond cosmetics and personal care, MeNow is extending its models to functional foods, nutraceuticals and wellness products that rely on nature-derived actives.