Inthegame is aiming to create a bridge between viewers and the content they watch by delivering an AI-powered video engagement and monetization platform for video on demand and live video content.

The company’s platform enables streaming services to be used to enhance the viewing experience by offering gamified and socialized content on any device, enabling viewers to interact with content through clickable and intuitive modules.

The platform currently can be integrated with Twitch and has had pilots with CBS, adding layers to both live and prerecorded shows.Inthegame was developed by Synced Apps Technologies.