Eko is a media and technology company focused on pioneering an innovative medium that enables viewers to shape stories as they unfold.

The result is a streaming, interactive video experience in which viewers can actively affect narrative, live-action entertainment.Eko allows viewers to shape stories on their smartphones, tablets, and PCs, and soon on VR headsets, game consoles, smart TVs, and virtually any connected device.

Brands can engage their audiences with customized, native video advertising that is organic, authentic, and 100% accessible.In October 2018 Walmart and Eko announced a partnership to create a joint venture for interactive content called W*E Interactive Ventures.