Icebow is on a mission to create & own a new $US 1 billion category for premium, custom designed logo ice cubes that target the global luxury events space.

With the world's first industrial logo ice machines, Icebow is developing a premium ice cube standard - the Joice Cubes (a mashup between “Joy” and “Ice”) that will be the centerpiece of the drink experience and will be specifically served at brand marketing events, weddings and parties.These Joice Cubes include unique presentation properties that haven’t been possible to date.

Highly detailed custom logo designs are engraved at the inner center of the ice cubes, isolating them from the drink and ensuring higher, longer lasting engagements.

These designs also include special reflection properties making the logos shine in darker drinks or dimmer lighting.We have so far developed a true scale automated beta machine that is protected with a strong patent portfolio and most importantly – we have signed MOUs specialty ice producers worldwide who are looking to operate our Joice Machines and introduce Joice Cubes in their respective markets.

On top of that, we’re introducing a novel, high margin Machine-as-a-Service model, together with our partners, to ensure that we also capture the upside potential in this market.

This is a "blue ocean" space with significant barriers to entry, which we plan to own.We are now raising a funding round to support the commercialization of our Joice Machines and to cement Joice Cubes as the premium ice brand of choice for luxury events.