DraftKings Inc. is an American daily fantasy sports contest and sports betting company.
The company allows users to enter daily and weekly fantasy sports–related contests and win money based on individual player performances in five major American sports (the MLB, the NHL, the NFL, the NBA and the PGA), Premier League and UEFA Champions League football, NASCAR auto racing, Canadian Football League, the XFL, mixed martial arts (MMA), Boxing, Tennis, All Elite Wrestling (AEW), and WWE.In Israel, DraftKings is active through the acquisition of BlueRibbon Software, a marketing platform for internet gaming operators that supplies customized tools to optimize user loyalty and engagement.