The BMW Group is a manufacturer of automobiles and motorcycles, and provider of premium financial and mobility services.

The company owns four brands: BMW, MINI, Rolls-Royce, and BMW Motorrad.BMW is the company's flagship brand, producing a wide range of luxury vehicles, including cars, SUVs, and sports cars.

MINI is a British subcompact car brand that was acquired by BMW in 2000.

Rolls-Royce is a British luxury car brand that has been owned by BMW since 1998.

BMW Motorrad is the company's motorcycle division, producing a wide range of motorcycles, including street bikes, cruisers, and touring bikes.The BMW Group operates over 30 production and assembly facilities in 14 countries, and has a global sales network in over 140 countries.

The BMW Group opened a Technology Office in Tel Aviv, Israel, in 2019.

Tel Aviv is recognized for its rapidly growing startup scene, particularly in areas crucial to BMW such as autonomous driving and connectivity.

This move will allow BMW to gain faster access to relevant trends and technologies in collaboration with startups and universities in the region.

The Technology Office in Tel Aviv will be the fifth of its kind within BMW's global R&D network.

The office will consist of a small, agile team of experts from various disciplines who will work closely with local startups, evaluate emerging trends, technologies, and also initiate joint research projects with universities.