AGRIDERA Seeds & Agriculture breeds, produces, and sells open-field crops, vegetables, and flower seeds.

The company's seed activity focuses on open-field crop seeds including wheat, confection watermelon, and clover; vegetable seeds such as tomatoes and eggplants; and ornamental seeds like hybrid cut sunflowers.AGRIDERA maintains agricultural and genetic research in cooperation with the Weizmann Institute, Volcani Institute, and Hebrew University.

The company split from Zeraim Gedera in 2000 and has continued to provide it and other agriculture companies with crop-management services.