ADvantage is a global sports tech fund investing in early-stage technology companies aimed at shaping the future of sports.

The fund is backed by leAD Sports, an initiative spearheaded by the grandchildren of Adi Dassler to further sports innovation, and global hybrid venture capital platform OurCrowd.

ADvantage leverages a strong global network to source leading opportunities in the areas of fan engagement and experience, connected athletes and communities, and derivative sports.

Led by serial entrepreneur and accomplished venture builder Christoph Sonnen and venture investor and professional athlete Jeremy Pressman, ADvantage is targeting a diversified portfolio of 15 start-ups from around the world.ADvanatage is the 13th fund of OurCrowd, a global investment platform bringing venture capital opportunities to accredited investors worldwide.