Adstrix is a programmatic exchange for print newspapers and magazines.

Powered by Nielsen Scarborough Data and other premium data sources, Adstrix provides advanced on-the-fly audience targeting and planning.The companys technology introduces digital automation to print media buying, bringing efficiency through scalability, measurability, and web-like, data-driven campaign execution and optimization.Adstrix provides granular measurement of each ad displayed via dynamically generated virtual telephone numbers, keyword text interactions, and landing page and download tracking for each ad served.